Globalization Perspective Essay - 771 Words

Globalization has an impact both on a relatively small food industry as Hansens Natural and a relatively big food industry as Kraft Foods. Hansen’s Natural Corporation develops, markets and distributes wide assortment of beverage products. It operates in the US. Kraft Foods manufactures, markets and packages food and beverages. It’s the largest packaged foods company in North America and second largest in the world, behind Nestle. The internet and IT has created a great opportunity for both companies, Kraft and Hansen, to provide information education on the benefits of their products to their current customers as well as their potential customers. It has broadened the scope of advertisement across the globe. Anywhere the internet is†¦show more content†¦Hansen needs to promote its other products, such as non- carbonated drinks more, to increase its revenue across the globe and to thrive in the competition. Worldwide access to Hansen’s generic products is poor as compared to Kraft Foods, its competitor. Globally, Hansen’s products could only be purchased online through Amazon, purchase should be greater than $25, or through CCE, which supplies US, Canada, UK and certain other countries in Europe, whereas Kraft Food has a strong global distribution network. In North America, Kraft performs direct store delivery and warehouse deliveries, across 139 distribution centers and depots. Outside North America, warehouse delivery and services with independent sales offices and agents is done across 97 distribution centers and 29 countries. This makes Kraft Food’s generic products easily accessible worldwide as compared to Hansen’s Natural. Kraft Foods has talented staff that research into products needed in the market. â€Å"Kraft knows what you want before you want it†. Generally people across the globe are more concerned about losing weight and taking balanced diet. That is what Kraft is currently offering on the market, products for weight management, nutrient delivery, performance nutrition, and natural and organic. The company reduced the sodium in many of its products to suit the current demand. Kraft FoodsShow MoreRelatedAnalysis Of The Article Spiritual Perspectives On Globalization 906 Words   |  4 Pagesarticle â€Å"Spiritual Perspectives on Globalization† written by Ira Rifkin and published by Skylight Paths Publishers in 2003, Rifkin defines globalization as a fusion of economic level, which encircles all the multinational companies that made possible the capital flows, cultural level, which encompass the homogenization of culture by the countries that undermine others and individual level, which features the consumerism and boost of consumer values (Rifkin). 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