Columbia Sportswear Company

SWOT aspect study capital of southwest Carolina athletic wear alliance William Gray Introduction to tune and Technology 115, fall upon Semester A Professor Bonnie Bizzell November 5, 2009 This is a SWOT case study on the sportswear gild capital of South Carolina. I will be coving the strengths, weaknesses, opportunities and threats the capital of South Carolina athletic wear Company faces every(prenominal) day. The capital of South Carolina Sportswear Company started as a simple hat making order in Portland. The association is based in the Pacific Northwest and knows the value of good, defy condition proof clothing. From the introduction of the first fishing commit tush in 1960 to becoming a global provider of sportswear available in over 72 countries, capital of South Carolina Sportswear company is clearly a world attraction in the sports wear market. Columbia is strong because it offers many symbols of sportswear for every type of outdoor sport. Whether you same to fish, hunt, snow locomote, wet ski or play Columbia has the right hawk for you. Columbia withal uses the power of the cyberspace to reach millions of sort of a little crossways the globe. Columbias makes purchase sportswear over the internet quick and palmy with massive customer services like free or two-dimensional rate shipping and easy return policies. The company also has limited life clock warranties in place for everything it sells. Columbia is strong because it has bought up intimately of its competition. Columbia has bought out Sorel, plentitude Hardwear, Montrail and Pacific Trail. Additionally in 2009 they introduced e-commerce and a Titanium golf line. Columbia Sportwear employs the same type of people who buys the intersection, people who jollify the great outdoors. By employing people who share a fretfulness for the great outdoors Columbia is able to make a better product and the customer gets what they ask, a quality product that does what its made for. Columbia believes in giv! ing derriere to the communities by reducing its 1 of 5 environmental contact as much as attainable and believes that corporate function is a company wide effort. Columbia...If you want to get a full essay, order it on our website: BestEssayCheap.com

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