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Do 1) Read the whole case once. 2) Refer the intensity to civilize final answer. Good points of VE beetling 1) The general prospect: the slews motorcar The Brand VW has al focal points conveyed the message as an inexpensive car. 2) VW offers a unique, individualistic experience. The cars pose completely different private road experience ? much connected to the road ? different way of ride ? more(prenominal) connected to the world.  3) Affordable German technology science. The smart represents proceedss have been looked upon as one which offered the benefits of German engineering affordably, emotionally. 4) overhang fulfills the desire to express individuality, superior driving exertion with German technology and most important a lot car with affordability and dependableness. 5) Heritage of German engineering and the cars more fun, fresh driving experience were the powerful strengths. 6) Affordability was one of the key factors as against mo st of the other German cars makers who represented only the entire end of the Segment. 7) It also focused on Drivability 8) Unique driving experience not just on the cars ability to domesticise people from one point to other, faster or cheaper ? a focus of several Japanese competitors.  9) The appeal of the new Beetle was mainly the Retro looks with new advanced features.  * Issues?

* Belief that VW harvest-tide line is tired and old compared to Japanese cars * Improve the reliability * exact regular innovations * Strengthen its brand equity * If the value is set overly high, consumers m! ight trade up into a higher-priced segment * If the price is set too low the car might not be attractive enough to dealers referable to low margins and thus fall upon short of VWs gainfulness goals. * The New Beetle has to reach to at least 25% of the 1998 goal. The VW marketing team knew that run into this challenge would rely on their ability to successfully arrange a target audience, postal service the product and develop an...If you wish to get a full essay, order it on our website: BestEssayCheap.com

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