Blue Nile Case Analysis

regretful Nile Case Analysis 1) Do all the elements in the dodging fit to cash in ones chipsher? Or are thither organic contradictions? The main elements of Blue Niles strategy risque spirit, private-enterprise(a) toll, customization, informative website, good customer service and support, long effrontery supplier contracts, negative cash flow cycle, certification, mug recognition, reliability, whatchamacallum and speed of delivery- have enabled it to establish itself as the number paragon online diamond retailer. Although it has a sound overall strategy, under competitive pressures, certain elements conflict each other dampening its line as a market leader. 1.Pull back on advert (purchase of keywords) v/s step-up in brand sentience and recognition 2.Increase inventory of fine jewelry v/s lean operational model 3.Customization v/s free-enterprise(a) price 4.Outsourcing operations/ operate v/s maintaining spirited bore customer service 5.High value gross sales (6 digit iodin sales) v/s senior high gross margin 6.Cutting prices to piddle sales v/s change magnitude profits income Blue Niles sells only through the Internet. Pull back on online advertising, collectable to increased cost; lessen its visibility on reckon engines, simplification brand identity and recognition.

Further increase in product line both in ground of high price and product variety, to attract a deep set of customers, put forward profess their lean operating model increasing inventory costs. Increasing customization options could also affect its belligerent pricing in creasing operation costs. Even though outsou! rcing operations and services can help keep a better tell but in times of high demand they can be compromised since they are not direct a pct of the society. The quality of the service is dependent on the ability of the outsourcing company and not Blue Nile. Further, it set cut down gross advantage margins on high value sales (just to make the sale) reducing profitability. Aggressive sales based save on competitive pricing leads to lowering its...If you want to get a adequate essay, order it on our website: BestEssayCheap.com

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